Skip to main content

News and Reviews

< Back to: News and Reviews

Ford celebrates 25 years of All Blacks sponsorship!

Ford New Zealand is proud to have been the driving force behind New Zealand's very own legendary World Champion All Blacks for the past 25 years. 


Ford’s association with New Zealand Rugby (NZR) extends from community grass roots rugby right up to the All Blacks, adding strength to a sport that has been a big part of New Zealand culture for generations.


“We’re quite proud to have such an enduring relationship with the All Blacks and New Zealand Rugby,” said Simon Rutherford, Managing Director, Ford New Zealand. “Like Ford, the All Blacks and rugby are part of the fabric of New Zealand.”


Rutherford encourages fans to make sure they are dressed in black on the right dates and join with Ford in supporting and following the All Blacks for the team’s upcoming matches!


NZR Chief Commercial Officer Richard Thomas said Ford’s 25-year association with NZR made them one of rugby’s most loyal partners.


“To have such a long-standing partnership with Ford highlights the strength of the relationship. Ford NZ have made a positive and valuable contribution to our national game and 25 years is a milestone worth celebrating.”